
Meet “The Wine Intuitive”
Hi There, I’m Beth…
In a past life, I was lucky enough to travel through some of the world’s most incredible wine regions—Okanagan, Sonoma, Napa, Italy, Chile. I didn’t realize it then, but those adventures were quietly shaping my palate and deepening my love for wine. I wasn’t chasing a career—it was simply something that brought me joy.
After years in the telecom industry, I found myself at a crossroads. I tried a few different paths before landing a job with a small wine distributor in Boise looking to break into the North Idaho market. I had no roadmap, just a passion for wine and a strong work ethic.
Early on, I worked with a Scottish winemaker from Spokane who shared his knowledge freely. I asked him what it would take to succeed in wine sales. His advice stuck with me: You don’t have to know everything—just listen to your customers. Be honest. If you don’t know something, say so and go find the answer. That simple philosophy became the heart of how I worked. I listened, learned, and started to understand people’s palates. Over time, I got good at bringing customers wines I knew they’d love.
I’d always felt Sandpoint needed a wine club that was more personal and more adventurous. After years of selling throughout North Idaho—working with dozens of distributors and covering everywhere from Lewiston to Bonners Ferry—I launched a club built around what I always wanted to offer: a monthly wine journey designed to awaken the senses and introduce people to wines they didn’t expect to love.
Today, that passion has grown into something more: a wine shop, curated tastings, travel experiences, and new ways to gather and explore—always rooted in the belief that great wine is about discovery, connection, and joy.

“Beth at Wine4U is nothing short of amazing! Her wine expertise, passion, and ability to find the perfect bottle for any preference is unmatched.”
— Craig M. Wine Club Member
My mission
My mission is to surprise, delight, and awaken your palate. I search for distinctive, expressive wines from every corner of the globe—bottles with personality, beauty, and a little mystery. Whether it’s a bold red you’ve never heard of or a crisp white that catches you off guard, I believe wine should be an experience that invites curiosity, sparks connection, and leaves a lasting impression.
I’m here to bring you wines that are anything but ordinary. To challenge the expected, celebrate the unusual, and share the joy of discovery, one glass at a time.
Come Visit Us!
Wine 4u Wine Shop & Tasting Room
1309 Ponderosa, Suite 116
Sandpoint, ID 83864
Hours
Monday–Friday
1pm–5pm
Saturday
1pm - 4pm
(Open later for private tastings or by appointment)
Phone
208-217-8321